Corporate Branding: Always Stay On Message

The public is deluged with brand images on a daily basis. A marketer must be focused and careful to say on message, but also understand that every communication presents an opportunity to influence brand perception.

  • Exposed to 3500+ brand images each day
  • Brands are used as a mental shortcut to represent all the things associated with that entity
  • How you relate to brands is similar to how you relate to people
    • Start forming first impressions when you meet
    • Over time you make adjustments, e.g., adding, strengthening, eliminating attributes
  • Your brand is your commitment and single driving focus
    • Everything  you do or say influences brand perceptions, so every interaction is a brand building opportunity