“Sell Yourself First, Then Sell Your Idea”

In this TED Talk, Princess Umul Hatiyya Ibrahim Mahama outlines her six points to enhance funding chances with angel investors:

  • Know who you’re pitching to—thoroughly research the investor/investment group
  • Sell yourself first, then sell your idea (people buy people first then ideas)
  • What is your edge, your point of difference?
  • What personal commitment have you made to the idea? (time, money, other resources)
  • Exit strategy (have a clear path to rewarding investors)
  • Learning never ends…continue to refine and improve upon your idea